Using Personalized Products to Market Your Business

In today’s marketplace business owners of every size are looking for unique ways to market themselves. What makes this such a hard undertaking is the fact that finding something unique, affordable and brandable for your business is hard to find. A smart business person would ask, why spend all the money on marketing if you can’t tailor make it for your business. I totally agree and want to give you some guidance in how to use personalized products to market your business. There are two different categories that can be used in this style of marketing. A business owner can personalized a product for the customer or using the product to personalize the business.

All businesses need a customer base to be successful. In the best of times this can be difficult to achieve and maintain. During this economic downturn smart business owners start looking outside of what they already have set up in their marketing campaigns. Thinking outside of the box and looking at other alternatives for their marketing plans.

If a business deals with product a great idea would be to bring personalized items to their customers. This would benefit your customers with products and gifts that are unique and highly sought after.

When looking for marketing or promotion items a company looks for products that are unique enough to capture a potential customer’s interest while still being affordable enough to make the marketing campaign affordable. Having the business name on the product is important and if being able to add what the company represents on the promotional item is an option, its one that will often be opt in too. This branding is something that businesses work hard on and if done successfully will show returns that make a business owner happy. Personalized items bring that branding to your company giving the customer all the information you want them to have plus putting a unique product in front of them with an affordable price tag.

Bringing personalized product to your business arena will benefit you with your customers but also can be used in the office to increase productivity with your staff as well. If you run contests or drives in your office and need a unique product as a reward the benefits of personalized products are the same for staff as for a customer. They can be customized and made for the individual. You can also brand it with the company name, colors, logos and other ways. The same item can also be used but appear to be custom made for each employee. Price point is also an appeal; personalized products are high quality items made special by information for individuals making having a higher expensive perception that what is actually paid.

Improve Personal Productivity by Knowing Yourself Well

How do we improve personal productivity at work? Recall that personal productivity is an equation of Me, You and Situation? We want to work on the Me factor. Personal productivity starts from the individual’s awareness or as we term it Personal Awareness. Personal Awareness is based on how our mental model works. Your mental model setups mental boundaries, predict the outcome or process of work. Our personal awareness (surrounding the Me) can be characterized into four quadrants.

“I know what I can do” – The most preferred quadrant. Individuals of this quadrant know what they are doing. Know who, what, where, when and how they can do to achieve their objectives. Usually they are confident individuals that are able to predict the outcome.

“I know what I cannot do” – Usually paired together with individuals of “I know what I can do”; Individuals are conscious of their limit of their abilities. This is important as they can identify which type of work is suitable for them and which are above their abilities.

“I do not know what I can do” – Individuals fail to recognize their fullest potential. Their superiors may have identified their untapped potentials but always stumble with the unwillingness of the individual to unleash them. Usually these individuals are resistance to change.

“I do not know what I cannot do” – Ignorance is not a blessing here. Individuals that fall into this quadrant are usually ignorant and over-confident. They fail to see what they can’t perform and usually get themselves into trouble.

Personal productivity starts from understanding your personal awareness. In the four quadrants, by knowing where you are, you can estimate your effort in a task, the time frame committed, the boundaries you are working in, or even further improve personal productivity. Personal productivity is not merely the personal aspect but it can also be achieved at the situational aspect where for example, you are aware of how much effort is required in performing a certain task in a particular situation.

Of course, there is no one straight cut to a specific quadrant. There can be combinations of quadrant and they can deviate in different situations. Now look back the past events that happened at work. Which of the quadrants do you feel you best relate to in how you are aware of yourself and the situation? Were you able to identify that you were able to optimize personal productivity if you were being more aware of yourself or the situation? Have a thought about it! 😉

High Personal Productivity Will Bring You Happiness

If you just reflect for a moment on when you have been happiest at work you will probably recall a time when you were busy but also very productive. When we achieve things we feel better about ourselves and this flows through to other areas of productivity. There are a series of steps that you can take to increase your personal productivity and when this occurs you will feel much more relaxed and much happier.

You set long-range goals in both your personal and professional life. Then you work backwards and set shorter range objectives that are tied to your goals. Each objective has a specific target with a deadline and taken one at time they will lead you towards your goal. To do this you have to understand priorities so that you can put them into a logical order. You set goals and objectives, then you rank them in priority order and make a personal productivity plan based on them. Your personal productivity plan fits within your ideal day where you have blocked off certain times to fulfill key tasks.

Your ideal day is a purely personal productivity plan. You know from your own experience your own energy cycles. You know when you are most productive and you know when you’re least productive. If you take this into account when you are planning your day, you will do your high priority tasks during your time of peak productivity and do your low priority tasks when your productivity levels drop. This is a logical way to ensure that you have the energy resources to deal with what you’re doing at the time.

To achieve high levels of personal productivity, you need to start off with your long-range goals and objectives. Once you’ve done that, you will now be in a position to relate the day’s activities to those goals. Your priorities will be sorted out relatively simply. The more an activity contributes to your goal, a higher priority it receives. You can schedule your tasks according to priorities and also to your own energy cycle.

By writing all this down, you can use the plan to guide you through the crises, the interruptions and the unforeseen circumstances that occur every day in a dynamic workplace. Being able to see the plan is of the utmost importance because you can actually show other people and once they see what you have written down, they are aware of where your priorities lie. Without question, if you want to raise your personal productivity, make more effective use of your time and talent, become happier and more fulfilled, then you should make a daily plan in writing and stick to it.

Boost Your Personal Productivity

Productivity, in any aspect, always starts at the personal level. No matter how small or big your goal may be, the first thing that you need to tweak in order to get timely yet effective results is your personal productivity. When you intend and plan from within and set yourself upon a task, there are more chances that you will get it accomplished on time. Setting personal goals and a time frame makes you proactive and productive in your approach, therefore it is very important that you learn HOW to set goals, WHEN to set them and WHAT to do in order to get them!

Creative visualization and positive imagination are keys to make you feel motivated from within and also enhance your personal productivity to a great extent. Nobody knows you better than yourself, and you can use this knowledge to assess your strengths and weaknesses in a better light and push yourself in the right direction. Once you have a thorough know-how of your positive aspects, you can use them to greater effect and achieve success by largely basing your tasks on them.

For example, if you think you have inborn leadership qualities, you can enhance and use them in order to lead a group project. By increasing your own productivity for this matter, you can achieve better opportunities for your whole group. Thus, if you look at this with a big picture perspective, increasing your personal productivity actually increases productivity on a larger scale as well, and makes the path to success shorter, surer and more achievable!

Time management is an essential part and principle of accomplishing your goals. Often, we know what we have to do and how to do it, but we still cannot complete the task at hand on time. This not only hampers our progress, but also makes us feel de-motivated and defeated. Increasing personal productivity is also dependent on effective time management and channeling your resources, interests and capabilities in the RIGHT direction at the RIGHT time. Time management comes with a proper attitude, proper planning and, of course, proper execution. Therefore, always choose the right time and prioritize your duties and responsibilities at home and at the workplace. Doing so will ensure that you perform to your full potential and do not end up feeling stressed out or frustrated.

While failures and mistakes can make you feel de-motivated and resigned at times, do not let them lower your productivity ratio. Instead, use defeat as a tool to sharpen your skills and make yourself more focused and targeted in your approach. The right kind of mindset and a positive thinking and attitude can work wonders not only in deciding your productivity, but also in shaping your life goals.

Once you learn how to manage success and failure with the right kind of attitude, there can be no boundaries to your achievements! Therefore, start thinking, planning and working on increasing your personal productivity today and be surprised and satisfied with the results that you get!